ManuelNikoghossian

I’m a Creative Director with 17+ years of experience leading strategic, high-impact creative initiatives for Fortune 1000 companies across digital, experiential, and integrated platforms. I partner with executive stakeholders to translate complex business objectives into compelling brand systems, campaigns, and immersive experiences that drive measurable growth.

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I have built and led high-performing global teams of up to 19 creatives, driving operational transformation and performance improvements, including a 35% reduction in project turnaround time, and a 120% rise in demand. My creative leadership has supported proposal efforts representing over $1.5 billion in pursuit value, strengthening competitive positioning and enterprise growth.

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My work spans creative strategy, integrated marketing, storytelling, video and motion production, UI/UX design, out-of-home advertising, brand development, and generative AI–enabled workflows. I lead multidisciplinary teams to execute at scale by aligning narrative, design, and technology to deliver cohesive, performance-driven creative solutions.

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Innovation matters only when it performs. I leverage emerging technologies, including AI-driven processes, to increase speed, precision, and creative impact while maintaining strategic clarity and business alignment.